My journey starts with understanding the needs of your users and your business goals and ends with joining the two into an ideal experience that makes everyone happy.
Felipe Almeida
User Interface Designer
I am a determined graduate with a passion for all things technology and design related. I have a strong passion for design, especially in working with creating
interfaces for interactive systems such web and responsive applications. My career focus is in user interfaces and creating user experiences that
people can feel more integrated with and can create an experience that is clear, concise and elegantly smart.
HouseMyDog is an online service that connects dog owners with vetted dog sitters across Ireland and the UK. Like airbnb for dogs.
My Redesign Process
For the redesign, I decided to test both mobile view and desktop view of Hosemydog. As my evaluation methods, I wanted to use 5 methods:
Empathise – Understand the users.
Usability Review – Analyse the current process and define pain points.
Competitive analysis – Compare competitors’ strengths, weaknesses, and opportunities.
Information Architecture – Content evaluation.
Ideation - Brainstorm possible solutions.
My Goal
Redesign the website to solve for current pain points, improve the usability and the user experience.
Empathy
There are two types of Housemydog members. Those who want to host their dogs and those who want to became dog sitters. In my case study, I wanted to capture both sides.
In order to get me thinking about all the different possibilities of why someone would use Hosemydog, I created a list of possible users, situations, and motivations.
This would help me understand the mindset and background of the user’s behaviour, needs and goals.
Personas
(Image: Personas)
Usability Review
The method used to conduct this Usability Review follows a similar methodology outlined by Jakob Nielsen, where a usability professional evaluates a system against a specified list of usability principles or heuristics whilst trying to accomplish a task and record their findings.
In total, 15 usability issues were discovered when evaluating Housemydog two most important tasks. The issues relate to a number of elements across the interface - the most severe of which prevents a user from booking and sending a direct message to the dog sitters, one of the primary functions of Housemydog.
Competitive analysis
I looked at what else is out there. I started with a list of competitors, then moved on to businesses that serve our target audience outside the ecommerce field.
I compared competitors’ strengths, weaknesses, and opportunities and highlighted areas I wanted to draw attention to and features I wanted to avoid.
First impression of layout, colours, images
Ease of access to navigational links
Main contents / pages
Ease of access to contact information
Accessibility rating (e.g. line spacing, white noise, advert cluster, etc.)
Information Architecture
(Image: Site Map)
Solution
First, I made some sketches to quickly visualize my ideas.
(Image: Sketch)
Next, I created a Hi-fi prototype.
(Image: Home Page)
(Image: Refer a Friend)
(Image: Dashboard)
(Image: Bookings Request)
Overview
Bio Oven Cleaning is the leading plataform for connecting individuals looking for oven cleaning services with top-quality, pre-screened independent service professionals.
My Goal
Create a mobile friendly design focusing on an easy booking process delivering a high experience and a clean design that is focused around people, and trust.
(Image: Goals)
Empathy
The problem was how the users can easily book a cleaning service from any device with a seamless 60-second booking process and a secure payment online hassle free.
I have decided to focus on the booking process, evaluating all the apps that provide online booking, analysing the competitors
and evaluating all the positive and negative reviews.
(Image: Personas)
Sketch
(Image: Sketch)
Wireframe
(Image: Wireframe)
Visual Design
(Image: Visual Design)
BUSINESS CARD
People are more likely to buy from you if the quality of what you sell is matched, or surpassed, by the quality of your brand identity.
Both Sides Design
Both Sides Design
Both Sides Design
Both Sides Design
Both Sides Design
Both Sides Design
Both Sides Design
Both Sides Design
One Side Design
One Side Design
SOCIAL MEDIA DESIGN
If you’re a new brand starting out or an existing one looking to improve your social media strategy – visual content will help establish your online identity.
Social Media Design
Social Media Design
Ads Design
Ads Design
Mailchimp Banner
Banner Design
Banner Promotional
Banner Design
Flyer Design
Flyer Design
Promotional Design
Banner Design
Creative Design
Good Design is Good Business
Logo Design
Graphic Design
Graphic Design
Graphic Design
Logo Design
Graphic Design
Graphic Design
Graphic Design
Overview
Onestepcloser.to is a collaboration platform that empowers consumers,
brands and causes to come together to make a positive impact on sustainability challenges. I was challenged to Design easy and powerful
Landing Pages, improve the UX/UI design and also create the Brochure PDF Design.
User Interface Design - Landing page Design
Graphic Design - Brochure
User Interface Design - Landing page Design
User Interface Design - Landing page Design
User Interface Design - Landing page Design
User Interface Design - Landing page Design
User Interface Design - Landing page Design
User Interface Design - Landing page Design
Overview
Oathello connects lawyers and notaries to get documents sworn on demand - any time, any place. I was challenged to Design easy and powerful
Landing Pages, improve the UX/UI design and create banners for Facebook.
UI Design
UI Design
UI Design
UI Design
UI Design
Banner Design
Banner Design
Banner Design
Overview
ChildDiary is a social media platform that brings childcare services and parents together. ChildDiary increases
parental engagement and community involvement, supports curriculum planning and streamlines processes between educators and parents.
UI Design
UI Design
UI Design
UI Design
UI Design
UI Design
Game Design
The objective of this project was to illustrate the presented concepts in a Computer Science Graduation can be associated
with the practice of different scenarios. The final result presents a game for mobile devices that contains iOS or Android as your
operational systems, with based development on Game Engine Unity 3D, applying lots of concepts discussed along the course, but
giving more emphasis on the demonstration of the informed search method A*.
UI Design
UI Design
UI Design
UI Design
UI Design
UI Design
TESTIMONIALS
“As part of the product team Felipe implemented UX frameworks to standardise and improve usability, creating a user centred UI that defined the look and feel of the website.
Throughout his time at HouseMyDog Felipe’s approach to his work was logical and creative. Felipe launched and optimised key marketing campaigns and played
a key role in the housemydog.com user experience. This contribution has resulted in a significant increase in all 5 macro KPIs at HouseMyDog (signups, messaging, bookings, referral, repeat).”
“We have found Felipe to be very professional and easy to work with. He has been timely in his delivery and creative in his
response to our requests. We would strongly recommend Felipe and StartUpMyDesign!.”
“I have had the pleasure of working with this incredible person who is Felipe here in Catmania, always focused, seeking the best results in the
editions of images and other tasks, and above all an aggregator in the team, knows how to work very well with the team, only left the company because
it was his desire, sought new experiences and will surely work because he deserves and will do for deserving.”
