I am a creative designer passionate about elegance and ease of great design, primarily when working to create user interfaces for interactive systems such as web and mobile applications. I am a curious individual, always willing to learn new techniques to dissect the problems of everyday users. I believe technology should be a tool to help enhance users day-to-day lives, not a barrier. My expertise consists of collaboration, ideation, and producing seamless and intuitive user experiences that are clear, concise and elegantly smart.
“As part of the product team Felipe implemented UX frameworks to standardise and improve usability, creating a user centred UI that defined the look and feel of the website. Throughout his time at HouseMyDog Felipe’s approach to his work was logical and creative. Felipe launched and optimised key marketing campaigns and played a key role in the housemydog.com user experience. This contribution has resulted in a significant increase in all 5 macro KPIs at HouseMyDog (signups, messaging, bookings, referral, repeat).”
“We have found Felipe to be very professional and easy to work with. He has been timely in his delivery and creative in his response to our requests. We would strongly recommend Felipe and StartUpMyDesign!.”
“I have had the pleasure of working with this incredible person who is Felipe here in Catmania, always focused, seeking the best results in the editions of images and other tasks, and above all an aggregator in the team, knows how to work very well with the team, only left the company because it was his desire, sought new experiences and will surely work because he deserves and will do for deserving.”