About Me

My journey starts with understanding the needs of your users and your business goals and ends with joining the two into an ideal experience that makes everyone happy.


Felipe Almeida

Product Designer

I am a creative designer passionate about elegance and ease of great design, primarily when working to create user interfaces for interactive systems such as web and mobile applications. I am a curious individual, always willing to learn new techniques to dissect the problems of everyday users. I believe technology should be a tool to help enhance users day-to-day lives, not a barrier. My expertise consists of collaboration, ideation, and producing seamless and intuitive user experiences that are clear, concise and elegantly smart.

My Resume


Here is a selection of some recent work.

My Heart Check

My Heart Check

UX Case Study

My Heart Check

Daily UI Challenge

UI Design


Online Booking UX design

Bio Oven Cleaning

Cleaning Booking UX design


Data visualization - Dashboard UX design

Game Design

Gaming Visual Design


Landing Page Marketing strategy


Landing Page Marketing strategy - Facebook Campaign

Business Card

Graphic Design

Social Media - Ads Design

Digital Design


“As part of the product team Felipe implemented UX frameworks to standardise and improve usability, creating a user centred UI that defined the look and feel of the website. Throughout his time at HouseMyDog Felipe’s approach to his work was logical and creative. Felipe launched and optimised key marketing campaigns and played a key role in the housemydog.com user experience. This contribution has resulted in a significant increase in all 5 macro KPIs at HouseMyDog (signups, messaging, bookings, referral, repeat).”

Timothy McElroy housemydog.com Founder & CEO

“We have found Felipe to be very professional and easy to work with. He has been timely in his delivery and creative in his response to our requests. We would strongly recommend Felipe and StartUpMyDesign!.”

Joanna Mulkeen onestepcloser.to Founder & CEO

“I have had the pleasure of working with this incredible person who is Felipe here in Catmania, always focused, seeking the best results in the editions of images and other tasks, and above all an aggregator in the team, knows how to work very well with the team, only left the company because it was his desire, sought new experiences and will surely work because he deserves and will do for deserving.”

Diogo Sanfins catmania.com.br Founder & CEO


I spend my free time taking pics. Each picture is a unique, personal experience and that’s why photography as UI/UX means so much to me.